Lecture Task.

As I woke up feeling a tad icky today, I have had a bath and am now about to read the lecture notes on the NOW. I did do the task for the lecture however, and am posting my notes from my word document I was going to print off for the lecture on here to show I did it. :P I think i understood what we had to do. I chose the Playstation website to analyse in terms of its brand, as it is something I am interested in and understand what it has to offer in comparison with other companies.

Official Sony Playstation Website.

http://uk.playstation.com

Playstation brand.

The brand provided by Playstation, from observing this site, is a range of high quality gaming systems (particularly PS3 and PSP) with a range of both original and competitive titles. It also offers features such as Blu-ray movie compatibility, music, photos and TV. Another of its main perks, in comparison with its competitors, is an efficient and free online gaming network – the Playstation Network (PSN). Also recently introduced is the Playstation Move accessory, which is made to compete with the original motion sensor console – the Nintendo Wii.

Examples from site:

·         “PlayStation Network is a free-to-access* interactive environment where you can play online games, chat to friends and family around the world and surf the web - and all for free. It doesn't cost a thing to get connected, so sign up to PlayStation Network and get stuck in today. “

This emphasises on how the network gaming is free to use, in comparison with its main competitor – Xbox Live, who charge their customers for online gameplay.

·         “Breathtaking games, incredible High Definition Blu-ray Disc movies, easy access to your favourite music, photos and the Internet - all under your control. Welcome to entertainment on the next level.”

This focuses on the point of quality of graphics and games on their main system – Playstation 3. The feature of Blu-ray discs also competes with the opposing console - Xbox 360.

·         “Use the controller in conjunction with the PlayStation Eye camera for genuine augmented reality experiences as you control your actions with your voice as well as your body”

This gives the impression this particular part of their brand is more successful than some competitors due to phrasing such as “genuine augmented reality experiences”, telling the audience that it is much more accurate than other motion controlled systems on the market.